|Kick-off date, time||Fixtures||TV channel|
|Jan 27, Sun
|Sony Ten 2, Ten 2 HD|
The La Liga broadcasting rights in India for the next three years, starting with the 2018-19 season, were bought by Facebook before the start of the season.
Sony Pictures Network (SPN) had been telecasting the Spanish La Liga for the last four seasons from 2014-15 to 2017-18, but the rights for the next three-year period being sold to Facebook disappointed and even angered a lot of fans in the country given the prestige of the Spanish league.
However, as late as Thursday (August 23), Sony Pictures Network announced their partnership with Facebook to broadcast over 100 La Liga matches this season, including the El Clasico (the clash between Barcelona and Real Madrid), the Madrid derby and other important matches.
“We’re excited to team with Sony Pictures Networks India to give fans in India even more ways to watch La Liga this season. This partnership demonstrates our commitment to collaborating with broadcasters as we continue to explore a variety of different live sports business models,” said Joyee Biswas, head of Asia Pacific sports partnerships, said Facebook in a statement.
“We have been committed to La Liga for the past four years and we are excited to continue our partnership with one of the best football leagues in the world. This confirms our commitment to be the premier football destination for all viewers. TV is one of the strongest mediums in India and through this association, Indian audiences will continue to enjoy the La Liga experience,” said Rajesh Kaul, chief revenue officer-distribution and head – sports, Sony Pictures Networks India.
This should come as a major relief to LaLiga fans in India, who had every right to be upset by the absence of LaLiga broadcast on TV in India.